Multiple platforms exist in the market, and they give a great user experience and are also pretty useful. Certain tools are the best available and will greatly benefit you in the social media arena.
Social Media Analytics
You must most certainly, first and foremost, know, what social media analytics is. It relates to taking all the data that you get from the many social platforms the then aids in framing the correct marketing strategy for you.
Steps of Social Media Analytics
You have first to keep track of most important goal and then keep going down the chain. Say, for instance, you may be looking to increase the visitors to your website, and this may be a high priority goal for you.
What you do next is highlight your key performance indicators or KPIs. The social media KPI for you is dependent on the clicks on the links and content, shares and likes that your posts get as well as comments and replies.
Once you determine these things, then you just have to integrate the social media factors so that you can realize your business goal.
The 10 Free Social Media Analytical Tools
1. Twitter Analytics
For businesses and individuals, Twitter gives the freedom of a built-in platform for analytics. Everything is tracked, right from the visits happening in your profile, the number of tweets you get, followers, mentions and tweet impressions are tracked. Monthly stats are there at the tweets that are most popular along with the followers and mentions for that particular month.
2. Facebook Insights
The Facebook Insights platform is the one that is responsible for the social media analysis. Once the number of fans crosses 30; the analytics tool is made available to all the admins of the page. There is a complete account of the posts that you have on your page and their earning through engagement. Analysis of the audience also aids you in the understanding of the engagement.
3. Google Analytics
Categorically speaking, Google Analytics is a tool for web analytics. It has a very crucial role to play in the social media analysis. Though the role is small, it helps to give you a breakdown of exactly which are the sites that are directing all the traffic to your website.
4. Instagram Insights
Instagram Insights are available in a few places only as of now since it was announced pretty recently. However, it will continue to grow, and very soon, it will be on availability to all the businesses. But till then, other tools can give you social analytics for Instagram.
5. YouTube Analytics
Youtube also has an in-house tool for analytics and therefore, people who upload videos would know how it works too. The tool helps to highlight the demographics, the performance metrics and also the engagement metrics.
It gives you an understanding as to who has clicked through your website, how much have people liked your videos and also how much they watched it.
6. Pinterest Analytics
A built-in analytics program is what Pinterest also boasts of. Once you are registered on the Pinterest website, the program is made available to the ones who have a business account. With the help of this, Pinterest can see the traffic that comes to your site and also towards the whole of social media. The analysis can help you track many metrics like analyzing the audience activity, the particular pins that direct traffic to your site and also your pin activity.
ViralWoot helps you to get more exposure and traffic to the Pinterest pins and your profile. You can also earn points when you follow other users and then re-pin what earnings so that you can promote more pins.
This dashboard boasts of being an all-in-one tool that monitors as well as analyses all the data for you on all the online sites like Amazon, Facebook, Adsense, WordPress, etc. It also gives you the social feeds from one location in real time.
9. Google Alerts
Strictly speaking, Google Alerts is not a tool for social media analytics. But it is very helpful, nevertheless. You can monitor the entire web for any new content, of your brand has been mentioned, leaders of the industry and also your competitors. You can also set up alerts very easily. You receive notifications via email when there are any new results that Google has to show you.
This tool is a dashboard that is web-based and gives real-time insights and also grants you all the details regarding the audience and your content.
You can go for the social media analytical tool that helps you to monitor the performance of your blog and also make use of SEO so that things can be round there. You would then have the ability to analyze all the data.