Today with the rising of Internet Age, you may find a website for every aspect of the business. However, with all that millions of websites, how do you make sure your website stands out? This is where Search Engine Optimise (SEO) comes into play. It is important for your website to entail content that is search engine optimized, for it affects the placement of your website across various search engines
Every website aims to pop up on the main page of a search engine, in order to get more likes, clicks, shares and higher engagement. However, an article written to the best of quality may simply go unnoticed, if nobody ever finds the page to your website. SEO enhanced content how much ever vital it is, is not an easy task. A number of factors and foresight is invested into creating a single article with a strong SEO content.
For your every article to be pertinent to the subject matter of your website yet interesting at the same time, we provide you with a few tips which are sure to show up on search engines and offer greater attention. It is important to make every new content quality-ridden, however, what gives it the ultimate push to reach your target audience at a greater level, is how SEO friendly it is.
Here is your success guide to Search Engine Optimization, on how to create content that will rank well and prove useful amongst both users and search engines, only by making it SEO enhanced.
1. The impact of Headlines and Subheadings:
SEO optimization has a lot to do with the use of appropriate headlines and sub-headers. It helps to increase your keyword saturation. Furthermore, using headlines and subheadings in your content makes it easier to read, defines it as a whole and thus has a higher chance to be shared by readers across.
2. Make your Content Unique
Writing an original piece of work does not mean you have to write something that has never been written before or propose something new, rather it means to write something that is your own and not an exact copy from another online source or a website. This accounts for plagiarism and is considered an offensive crime. Google, for this matter, is very proficient in identifying duplicate content and hence do not support such websites. Therefore, you must make sure to offer your unique viewpoint to the subject matter, which adds value and keeps your ranking high.
3. Link to your Previous Content
When you add links to credible websites, it increases the credibility of your own. Always try to add links to reputable and high-quality websites as that contributes to gaining a higher rank of your page in search results. It also helps in garnishing trust amongst readers.
Additional Tip: Do not add a link back to the original source. Many times, bloggers, content writers make the mistake of adding a link back to the original source of the website, they had copied content from and published as their own. This hampers your article from being viewed as unique and original.
4. Optimize Your Images:
Visual content has gained more and more popularity over the web lately, thus making optimization of images a vital SEO factor to consider, particularly in the image search. To optimize your images the right way, without wasting much time, consider the following points:
- Use only quality images
- Always add a title for your image or add alt text.
- The file name must be relevant
- Think yourself as the user when naming your images.
- Consider the size of the image as it affects the page speed.
5. The importance of using Keywords
Searching on keywords can help you decide the most popular and interesting article topics for your target readers. However this method is being used left frequently nowadays, it is still effective in providing you with an overview of the subject in question. When added to the right balance and in context with your content, using keywords can significantly increase your page ranks on search engines. But do not try and stuff your article with more keywords, as that may affect its quality and give unintended results.
5. Consider the Length of your Article
You must always consider the length and word limit when writing content on the web. Search engine sites like Google pay particular preference to longer articles with a minimum of 300 words. However, do not go overboard and make it extra long that you lose your target readers. Keeps a cap around 700-800 words in order to keep it interesting and maintain readers interest. SEO keywords much be capped at 1-2% of your content, that is for every 700-word article, you should have 7-14 keywords.
6. Include the Name and Bio of the Author
Every time you read an article with no mention of the author’s name, its credibility is affected. This means when you publish content on your website or a web page, make sure to show details including the name and bio of the author. Certain sensitive topics must be taken special care of with including its author, like financial, health-related issues, etc. However, showing such information, in general, can garner trust with your readers and is especially important with the web becoming anonymous.
Search Engine Optimisation is being readily used by every web-content writer, as it makes the content easily understandable by both search engines and its readers. Use it appropriately and give your page a competitive advantage over other websites by increasing its ranking and visibility.